Charles BRIOIX
Marketing leader with 10 years of experience and a specialisation in health innovation for 5 years.
My commitment to health innovation
For over 10 years, I have designed and implemented effective marketing strategies, both online and offline, with a particular focus on innovation and impact.
For 5 years, I have chosen to concentrate my expertise on the health sector, supporting startups, medtechs, and institutions with strong potential.
Key results
in the service of projects with positive impacts
+2000
Leads generated in 1 year for deepeye Medical
3000
Patients included for the Apilife app
+70%
retention rate for a health app
A 360° expertise
in service of health innovation
au service de l'innovation santé
Strategical
My expertise covers the design of comprehensive strategies, from analysis to market launch.
- Go-to-Market
- Competitive positioning
- Branding
- Product marketing
- Product marketing
- Growth strategy
Operational
- Lead generation
- Content creation (SEO)
- Paid acquisition (SEA)
- CRM and marketing automation
- UX and design
Leadership
- Team management
- Budget management
- Performance reporting
- Management of cross-functional projects
- Collaboration with teams
They trust me
Foundational experiences in B2B and health innovation
For the past 4 years, I have supported startups and institutions from Go-to-Market strategy to operational deployment, with significant results:
- User Adoption & Growth: Management of strategies that led to the inclusion of 3000 patients on an application, adoption by 28 care centres, and a growth of +34% in users.
- Acquisition & Digital Awareness: Orchestration of content (SEO/SEA) and communication campaigns that generated up to +60% web traffic and +50% followers on social media.
- Generation of qualified leads: Design of Inbound Marketing strategies that generated 123 MQLs in the quarter, achieving a conversion rate to SQLs of 35%.
- Large-scale Management: Supervision of multidisciplinary teams of up to 65 people and management of annual budgets of 4 million euros.
- International Deployment: Adaptation and implementation of marketing strategies across 15 countries in the EMEA region.
- Growth Management: Establishment and structuring of the marketing function in new markets with the launch of a multi-channel campaign that generated a pipeline of over €350,000.
Case studies
Some examples of "home made" actions ranging from strategy to operational
What they really say about me
Testimonials from clients and former employers...
The challenge and expectations were enormous! Charles met them brilliantly: he brought his expertise to take the marketing department of Cibiltech to another level.
Charles successfully helped us prepare for the launch of our product. He designed a clear and impactful marketing strategy for our digital medical device.
Charles is exceptionally efficient and adaptable. His analytical ability and dynamism have allowed him to take innovative and relevant initiatives.
Charles managed to find a rare balance between proposing ideas and finely listening to our needs. His sensitive perspective gave our content strong authenticity while enhancing its impact.
